Shoot days get all the attention, lights, cameras, a dozen opinions on one frame.
But the real magic? It happens after everyone packs up.
Editing shapes the story.
Color grading sets the mood.
Sound design builds the emotion.
Raw footage is just potential.
Post-production is where it becomes a film, a brand asset, something people actually want to watch.
That’s why we obsess over it, because the difference between “nice video” and “wow, who made this?” is almost always decided in post.
