Short-form is the new front door of the internet.
But going viral isn’t luck, it’s structure.
You need:
A hook in 1 second.
A payoff in 5 seconds.
A feeling that lingers after 10 seconds.
People don’t share videos; they share emotions.
Surprise, speed, humour, relatability, pick one, build fast, finish strong.
Brands that understand attention always win the algorithm.